Second War: After World War II, Europe ceases to dictate fashion and adopts the American way of life. Cinema is a great medium of diffusion of this style. The glamor of Hollywood begins to prevail. With war, he hears a drop of supply of gems. Then, a large space was opened for fine jewelry.The 60s and 70s: The form was more valued than the material, and new concepts become employed, using plastic and even paper. The design comes to be valued by the concept.