As Armenia straddles Europe and Asia, East and West, so does Armenian culture. Many Armenians refer to Armenia as a European nation, but their social conservatism in some realms hasn't been seen in Europe proper for a few decades. The collapse of the Soviet Union has opened up many channels with the West again and change is coming rapidly, although much more so in Yerevan than in the rest of the country. Armenia's small, very homogeneous population (about 99% Armenian) is strongly family-oriented. All across the land, people place a lot of pride in their hospitality. Show up in a village without a penny, and food and a place to stay will come to you along with drinks and endless toasts.