Iranians Preparing for Nowruz and Persian New Year: Nowruz Shopping

Every year, millions of Iranians celebrate Persian New Year, or Nowruz (prounced "no-rooz"). In Iran, the new year begins with the advent of spring, and most everyone in the country â€" not to mention the millions of Iranians living elsewhere around the world â€" observe it by doing a deep clean of their homes, celebrating a season of new life, and wishing for good luck in the year ahead.