Iranians Preparing for Nowruz and Persian New Year: Nowruz Shopping

This festival is full of special customs and rituals, especially jumping over fire. As the sun sets, people light up fires and gather around to jump over them. As they do this, they sing “zardi-ye man az toh, sorkhi-ye toh az man” meaning my yellow is yours, your red is mine. In this ritual, they ask the fire to take their paleness and problems and in return give them energy and warmth.