Mehran Modiri is considered to be the leading artist in social satire in Iran. His various series which have been broadcast through IRIB have set records in terms of viewership (an estimated 85% viewership when he is on air), as well as make him a popular personality among masses. In 2008 Modiri left IRIB to star and direct a home-entertainment series; a series which instead of broadcast is released on DVD on a weekly basis, entitled Ghahve-ye Talkh (Bitter Coffee).