Packaging comes in every shape, every size, every material and every color—for every type of product imaginable. It’s the first impression we get about a product, but also represents the entire brand. A product might be fantastic with an equally killer logo, but awesome, trendy, on-brand, creative packaging is what really seals the deal. In fact, a box looks on a shelf or how a container feels in our hands can easily be the #1 factor in our decision to purchase a product.