World-Famous Brands You Can Hardly Recognise Abroad

The Unilever company founded Axe in France in 1983, but in some countries the name had been already “occupied“ by other brands. In addition, in English-speaking countries, it’s hard to associate the direct meaning of the word ”axe" with perfumery. To distribute the products in the UK, Ireland, Australia, New Zealand, and China, the company took the name Lynx.