The 'anchor' item Ever wondered why so many menus include one outrageously-priced offering? It's not because they expect people to order it. But if there's a £50 Kobe beef steak on the list, suddenly that £25 sirloin looks cheap. The high-priced 'anchor' item is often placed at the top right hand corner of the menu, as this is where most people look first. Check the bottom left for cheaper options.