European car manufacturers have taken note. Porsche opened a dealership in Tehran's western suburbs to great fanfare. The opening ceremony, at which Iranian businessmen mingled with Porsche representatives, received substantial media coverage. The dealership covers 12,000 square meters and includes a retail shop, an exhibition hall, and on-site service facilities. According to a blogging car enthusiast, Porsche sales director Andreas Offerman, on hand for the event, declared, "Iran has been a white spot on the Porsche map for too long and we are glad that we are here after two years of deliberate planning,"
