Creative Advertising Ideas That Actually Work + Advertising Tips for Your Marketing Strategy

Find the benefit.

People don’t buy products – they buy the benefits they derive from them. For instance, consumers don’t buy a Volvo because of side airbags and all-wheel disc brakes. They buy Volvo because it provides them with a sense of safety. Think about what benefits you provide to your customers. Do you save them time? Do you make their life easier? Your advertising will always work harder when it contains a consumer benefit.