People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006. The magazine runs a roughly 50/50 mix of celebrity and human-interest articles.People's editors claim to refrain from printing pure celebrity gossip, enough to lead celebrity publicists to propose exclusives to the magazine, and evidence of what one staffer calls a "publicist-friendly strategy".