Things no one tells you before you take up fishing

Reel care
Fixed-spools need a wash and dry followed by an inspection of bale arm, drag screw and the space behind the spool which often sucks in muck. Routinely, that is enough to keep good reels running.Stripping down and re-lubrication should not be needed more than once a year. Cheap reels rot whatever you do. Treat them as disposable, for that is what they are. Rinse multipliers under the tap and wipe them dry before taking out the spool and checking the innards. Re-oil lightly. Check the brake blocks. Back off the drag to prevent the washers and pads from binding.
When to fish
Fish arrive in the surf when they want to, not at an angler’s convenience. Seasons, weather and tides must all be taken into account. Find out the best times - and be there even if it means a midnight drive followed by a wet, icy session.
Join a club
Going it alone is a struggle, though for many anglers it is a challenge they enjoy. Even so, the shortcut to better sport is to fish with and learn from other anglers. Team up with people who really know what they are doing. The better the anglers you go with, the quicker you will become an expert.
Bait
Bait must be fresh, appropriate and generous. Few anglers are in a position to collect their own and the only worthwhile alternative is to find a top quality supplier, pay the price and stick with him. Good bait might seem expensive - actually, it is expensive - but it is still cheap compared to tackle, travelling, time and effort.