Hashtags are extremely important on Instagram and should be used on every post to increase reach. However, using more than 7-10 hashtags is overkill. Choose 5-7 relevant hashtags to include in your caption. Don’t use popular hashtags like #tagforlikes or #onedirection or #love if they have absolutely nothing to do with your post. Using inappropriate hashtags to show up in popular searches won’t help you reach new followers – you’ll actually end up alienating possible followers.
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