The Unwritten Rules Of Instagram: Do's and Don'ts

8.Don’t use an awkward username

Unfortunately, the search function within Instagram isn’t as powerful as other sites. If you make your username (and even your “real” name) hard to find, people won’t be able to find and follow you. Instead, use the same username as your Twitter handle and make your name something easy to recognize, whether it’s your real name or your business name.