While you can't fall asleep on demand, you can control every move leading up to the point when you shut your eyes. "It's good to start a wind-down routine around the same time every day," says Nitun Verma, MD, California-based physician and spokesperson for the American Academy of Sleep spokesperson. "You can't force yourself to sleep but you can control the hour or so before you go to bed, so that's what you should focus on." Follow Verma's itinerary to get the best possible night's sleep: