The MTV remake of Skins ended up causing a great deal of controversy when it first aired in 2011 for its portrayal of teenage sex and drug use. The Parents Television Council called it the “most dangerous show” on U.S. television and accused MTV of violating child pornography laws for its depicting 17 year olds naked. As a result, major U.S. companies including Taco Bell, Wrigley, Foot Locker, L’Oreal and Subway, withdrew their advertisements from upcoming episodes of the show while other corporations including General Motors distanced themselves from the program. The show was not renewed for a second season.
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