A neon-lit “vortex” tunnel then transports visitors to an interactive exhibition on the future of Dubai, with augmented reality displays offering glimpses of the UAE 50 years from now. It all has the feeling of an Expo pavilion, which is fitting given that the entire building is smothered with the patterned golden livery of Dubai’s Expo 2020 brand – making it a 50-storey billboard for the forthcoming extravaganza.
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