18 Interesting Psychological Facts About Yourself

We need as much choice as possible

As part of a recent study, scientists set up two tables in a supermarket. On the first table, they placed 6 types of jam, on the second 24. As a result, 60% of customers stopped to try jams at table #1. However, when it came to making purchases, table #2 proved 4 times more popular. Why did this happen? As we already know, our brain can only focus on 3-4 things at a time. Therefore, making final decisions is easier when there’s a limited number of options (i.e., 6 types of jam). Nevertheless, we always crave variety. We love to browse through a wide range of products — that’s why we’re more likely to stop by the table with 24 types of jam (although, in the end, we’ll still go for the same brand we’ve bought many times before).