False economy—the idea that buying cheap is always best. It is better to buy one pair of shoes for $100 that lasts five years, than five pairs of shoes that cost $20 but last one year each and require five trips to the store. But try telling that to most people! “Buy it for life” is a trend for some, but a lifestyle for the rich. Wealthy people will spend time investigating important purchases before they make them, to ensure that they are buying something that will last as long as possible and, ideally, retain some of its value.
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