Once the rich become dollar rich, they also do something that most of us (including the new rich) don’t do: they invest a portion of their money in tangible goods that enrich their lives in more than just monetary ways. They will buy art (because they love the painting), they will buy fine wine (because they love to drink it), they will buy bullion, and they will buy antiques. Obviously there is a financial benefit to owning those things as they will often increase in value over time, but they have one other characteristic that is perhaps the most important: they are hard to sell.
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