How Does the Sense of Smell Affect Your Mind?

It can make you buy more.

Retailers call it “environmental fragrancing.” In other words — it’s brainwashing through our noses. Some car brands put additional “new car smell” in their vehicles just to make us buy them. Some shops put fragrances right at the entrance so we follow the scent and purchase something. Coffee shops and bakeries let the smell out right to our nostrils on purpose. They just know which smell will convince our brains to want to buy their products.