She used her proximity and influence with her husband, the Shah, to secure funding and focus attention on causes, particularly in the areas of women's rights and cultural development.Farah's concerns were the "realms of education, health, culture and social matters" with politics being excluded from her purview.However, Mohammad Reza's politically powerful twin sister Princess Ashraf came to see Farah as a rival. It was the rivalry with Princess Ashraf that led Farah to press her husband into reducing her influence at the Court.