Anthropological studies claim that the colour red is instinctively attractive to men. This anomaly can also be seen in some non-human primates. In research done by Andrew Elliot and Daniela Niesta it was proven that a certain reaction of men to the color red can also be programmed biologically. This is evidenced by the fact that the same thing works in the animal world, where this color usually signals the readiness for mating.
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