Companies That Came to Regret For Their Failed Products
Kitchen Entrees, Colgate, 1982
In 1982 Colgate came up with the weirdest brand extension idea. They decided to sell frozen dinners. This plan backfired, probably because consumers couldn't help but think that the Colgate food tasted just like their toothpaste. No company launches a product thinking that it will decrease sales of their other products, but Colgate should've seen it coming. Their toothpaste sales plummeted after the launch of the kitchen entrees line.