Back in 1957, Ford Motor Company manufactured a car called the Edsel. The company invested $400 million in the development, manufacturing, and marketing with the belief that Edsel was the "car of the future". However, once it was unveiled to the public, it failed so badly to appeal to the consumers, that Ford ended up losing $250 million. Edsel was taken off the market in 1960 and became an example of how not to market a product.
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