An investor from United Arab Emirates, Tawazun, also invested 110 million Euros in the build, Manturov said. The brand is hoping to attract both wealthy Russians and international customers who currently opt for Western-made models. CEO of the Aurus brand, Franz Gerhard Hilgert, said in his presentation: 'We will not sell this vehicle only in Russia, we will sell it abroad.' The price of the model will be 'somewhere in between Mercedes and Rolls-Royce', said Hilgert, who used to represent Daimler Chrysler in Russia.