What you need to invest in Japan to succeed needs to be decided by the market conditions in Japan – not back home without knowledge of Japan. If you have a bleeding edge technology product without any competition providing true value and solving a real customer problem then you may not need to invest much in order to succeed. However, the more established the market landscape you wish to enter, and the more commoditized your product, the more you will need to invest to take market share from incumbent Japanese players. Many foreign companies have failed in Japan, because they did not invest the amounts necessary
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