This target market ensures a larger Customer Lifecycle Value (i.e. on a long term basis, each customer keeps providing big business on consistent basis) for Walmart - and the added advantage is, Walmart need not do ANY Marketing to get those customers to the store; they will come anyway! So, the reduction of marketing expenses ensures Walmart can transfer the price benefits to consumers. Thus, a careful selection of the target market has also ensured that Walmart is able to offer the best value for them - lowest price!
