We live in a media-led world in which advertising is thrust upon us from every angle; when we turn on the radio, watch a video on YouTube, or flick through the newspaper. Internet users even install ad blockers to make their time at the computer palatable. For this reason, the unintrusive nature of outdoor advertising can make for a marketing form which is welcomed rather than ignored, as it has not ‘got in the way’ of the viewer’s activity.
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