30 Brilliant Outdoor Advertising Was Taken to the Next Level

In this way, billboards provide a small business owner with maximum exposure.* Adept at fulfilling consumers' need for multiple “touches” – a marketing term that speaks to the number of exposures a consumer must have with a business before responding to a call for action. This applies especially to motorists who see the same billboards every day on their way to work. Such repetition can deliver value, both in increasing awareness and spurring action.