30 Brilliant Outdoor Advertising Was Taken to the Next Level

Make it impossible to target a specific group of people (the flip-side of reaching that large and diverse audience). If your business caters to a specific demographic – say, professional males between the ages of 25 and 45 – billboards provide no guarantee whatsoever that your message will reach them. However, if your business serves a more expansive demographic – or you decide the reach of billboards is worth the cost – you may be willing to overlook this drawback.