These findings may not surprise you, but remember to balance them against the cost of a billboard. Fit Small Business.com reports that “static” billboards generally cost: About $250 a month in rural areas. From $1,500 to $4,000 a month in small to medium-size cities. More than $14,000 a month in metropolitan markets. Digital billboards, meanwhile, can cost $10,000 or more per month, depending on their location.
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