Attempts to organize a film festival that had begun in 1954 within the framework of the Golrizan Festival, bore fruits in the form of the Sepas Film Festival in 1969. The first Iranian film festival was held in 1970 with Kaiser, The Cow, and Shohare Ahoo Khanoom wining the first, second and third prize for the best pictures respectively. The endeavors of Ali Mortazavi also resulted in the formation of the Tehran International Film Festival in 1973.
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