Whether you’re looking for Leonardo DiCaprio Tweets, Justin Bieber attempting skateboarding on Instagram or Kylie Jenner’s Snaps, these celebrities have a schtick when it comes to content. For those managing huge audiences, you have to do the same by maintaining a great social voice. This is done by:Posting unexpected Tweets. Giving a glimpse into private lives. Posting beautiful content. Behind the scenes action at major events. Posting everyday content. Sticking to a narrative.