Celebs Use Social Media for Self-Promotion and Charity

In doing so, a sense of “closeness” is generated between the fan and the celebrity. Engaging on social media makes the celebrity seem more relatable and generates the mindset that celebrities are “just like us”. However, not all engagement is positive, some engagement can be a small feud between fan and celebrity — but that doesn’t really matter when a celebrity is trying to boost their fame. After all, “all publicity is good publicity”, right?