Pareidolia: Seeing faces in everyday objects

Most people have never heard of pareidolia. But nearly everyone has experienced it. Anyone who has looked at the Moon and spotted two eyes, a nose and a mouth has felt the pull of pareidolia. It's "the imagined perception of a pattern or meaning where it does not actually exist", according to the World English Dictionary. It's picking a face out of a knotted tree trunk or finding zoo animals in the clouds.