Globally, the airline industry is set to lose $29bn, according to the International Air Transportation Association (IATA). And the effect of COVID-19 is being felt regionally. "Well, as you know, from 15 to 20 years ago China was already dubbed as 'the factory of the world' so then what we have seen now is that the supply chain sourcing has been interrupted," Reuben Mondejar, professor for Asian Initiatives at the IESE Business School, University of Navarra, tells Al Jazeera.