Couple's samaritan act to tackle hunger

Across three studies, they found that people who earn less money are more likely to donate to charity when presented with a request that emphasizes social connection and community. In contrast, wealthier individuals are more likely to give money when presented with a request that appeals to their sense of independence and self-reliance. Whether you behave selfishly or generously may depend less on what you have and more on whether a request for help fits with how you see yourself.