Couple's samaritan act to tackle hunger

After reading one of these two appeals, participants were given the opportunity to click on a link labeled “Donate Today” that took them to a new webpage where they could make a donation. They found that the wealthier participants, as defined by those with an income of $90,000 or above, were more likely to click the “Donate Today” link when presented with the agentic appeal that talked about what each person can do individually to help poverty.