The hidden meanings behind car logos

 Chevrolet

Chevrolet (nicknamed Chevy) is a popular American automobile company founded in 1911 by Louis Chevrolet and William C. Durant. Reports indicate that Durant designed the famous bow-tie Chevy emblem. The inspiration for the design is a bit murky. Stories range from wallpaper in a Paris hotel inspiring Durant to an expanded Swiss flag. The mystery behind what inspired Durant is part of the attraction of the logo.The simplicity of the cross design with lettering across the longest part of the cross makes the brand itself instantly recognizable. Designers should remember the simple design and how it sticks in consumers’ minds.