The hidden meanings behind car logos

PORSCHE

Porsche’s insignia is intrinsically linked to the brand’s home town, which is written in the centre. Below it is a horse – ‘Stuttgart’ translates from Old High German as ‘Stud Garden’. The quartered crest surrounding the horse is taken from the coat of arms of the Free People’s State of Württemberg, which was founded after the dissolution of the German monarchy in 1918, and of which Stuttgart was the capital. The trio of black antlers in the top left and bottom right date back to at least the 10th century, signifying the greater region of Swabia, while the red and black stripes are of the Duke of Württemberg.