Others even replicated the campaign at home, doing their own hilarious DIY stovetop shoots. "My @borussia_en shirt finally arrived so i thought i would treat it to a @Zara stove style photoshoot," joked a would-be model. While another shopper quipped: "In Zara HQ. Advertising Exec: OK we need some fresh ideas for our next ad campaign... anyone? Intern: Hear me out... The floor is lava." Brb, just getting a quick snap of ourselves on the hob before our socially distanced walk.