Sharing an image of the jacket, one Zara customer admitted: "This is the exact reason why shopping online at Zara is impossible." Despite the brand's loyal following, the tweet has harnessed thousands of likes and shares, with other customers relating. Another begged Zara to "stop with the editorial type photos and just show me the damn clothes" while another dubbed it "horrendous". One frustrated customer revealed: "I HATE shopping online there. No one looks like that!"