Zara Abid: Model presumed dead in plane crash

Prominent women can face abuse and even rape or death threats online in Pakistan in the name of morality or religious piety. There were of course also many tributes to her from fellow models, designers and actors who called it a "tragedy for the fashion industry". Some said she had redefined conventional beauty standards with her tanned complexion. In Pakistan, like in much of South Asia, fair skin is considered beautiful and idolised.