Social media is also expected to play a vital role in raising market demand. The extensive influence of social media has sparked a pattern of selfies and a desire for a perfect picture of the face. Different photo-editing options offered by social media apps have allowed users to recognize the facial changes needed to achieve a desirable image, further fueling demand for a flawless appearance. For example, according to the American Academy of Facial Plastic and Reconstructive Data, almost 30 percent of patients are seeking reconstructive care to fulfill their social media requirements.
