Once you’ve picked your niche and decided to focus full time on Instagram, it would be helpful if you started your own blog in order to further engage your audience and therefore build a stronger brand. Learning how to become an Instagram influencer is great but we don’t advise you to stick to one platform – having a blog is a great way to own your content, diversify your voice and get closer to your Instagram audience. By converting Instagram followers to website visitors and subscribers, you get to reach them directly and offer more diverse content.