Tons of influencers are also business owners. They sell products, collaborate with brands and build their own business. So, it’s only natural that they’d want to create ads to upsell their products or service, and to get discovered by new followers. Want to create your own Instagram business account? You can view Instagram’s guide here to get started. Note that a business account is free, but you need to foot the bill for the ads. While costs money, the number of new followers you can attract are worth it!