The third step in learning how to become an Instagram influencer is knowing the value of a great bio! An Instagram bio consists of 150 characters. It may be short, but it’s the elevator pitch of your entire account. It introduces your brand to followers who don’t know who you are and what you do. If you don’t have a clear and concise bio, customers probably won’t follow your brand. After all, would you trust an influencer who can’t even get their introduction right? Probably not!