your default setting is to say, “No, I’m just looking, thank you,” instead of saying, “Listen, I have a party to attend this Friday and I want to look like James Bond.” The reason why this is so dangerous is because these events make up the majority of our lives — sitting in traffic, being bored, asked to speak up, and waiting. If all we do is unconsciously react to these events and not use them for the opportunities they are, what does that say about who we become?