Celebrities are well-known people and a celebrity endorsement can make a brand stand out. Many companies have successfully leveraged celebrity endorsements to result in increased business. Typically, celebrity endorsement is associated with large companies. Increasingly, smaller and lesser known companies are reaching out to celebrity influencers to promote their brands. Celebrity endorsement builds credibility and can expose a brand to new markets. The celebrity effect is the ability of famous people to influence others. Companies can use that star power and influence to boost their own products and services. Celebrities can add credibility and glamour to a brand.
